Ares’ Mark Serocold: ‘There is nothing stopping us doing what Blackstone did in wealth’

Ares’ Mark Serocold: ‘There is nothing stopping us doing what Blackstone did in wealth’

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Mark Serocold is taking Ares from ‘sleeping giant’ in the European wealth market to a serious player. Illustration: Danilo Agutoli for FN

Mark Serocold knows what wealthy European investors want. The head of Ares Wealth Management Solutions for Emea, he has been tasked with raising the profile of the $546bn alternatives giant in high net worth hot spots such as the UK, Italy and Switzerland.

Ares’ wealth business has amassed $44bn since its inception in 2021 — less than a fifth of rival Blackstone’s $279bn of private wealth assets. However, it has ambitions to manage $100bn globally on behalf of rich individuals by 2028.